FOR THE LOVE OF SHEA

Hand Sanitizer and Your Skin Barrier: What the Science Actually Says

Over the last few years, hand sanitizer has become a staple in our daily routines. Whether you're traveling, commuting, shopping, or simply running errands, chances are you reach for it...

Bare Hands are Back! Here's How to Keep Them Soft

With everything your hands go through in a day; washing, typing, cooking, cleaning, keeping them soft and smooth takes a little intention. The good news? It doesn't take much. With...

8 Spring Essentials Our Founders Actually Use

As mothers, career women, and business owners, our founders don't have time for products that don't work. Here's what made the cut this season.

The Power of a Simple Routine

Walk into any beauty aisle or scroll through skincare content online and you'll quickly be met with the same message: more is more. More serums, more steps, more products promising...

Does Skin Renew Every 28 Days? A Dermatologist Explains

You may have heard that skin completely renews itself every 28 days. While that’s often true for young adults, the cycle naturally slows as we age. So what does that...

How to Make the Most of Your Winter Long Weekend

A long weekend is coming up! Whatever your plans, we’ve curated a guide to make it cozy, joyful, and intentional. Valentine’s with Your SO Keep the romance alive with: A...

Post-Ski Trip Routine

A ski trip challenges the skin in ways most daily routines don’t. Cold temperatures, low humidity, wind exposure, and reflective UV from snow all work together to weaken the skin...

Winter Skincare Mistakes to Avoid According to a Dermatologist

Every winter, we see the same skincare habits repeat, even when people invest in high-quality products. Our dermatologist CEO has noticed patterns year after year, and understanding them can prevent...

The Holiday Recipes That Live at the Center of Our Family Table

In our family, the holidays have always meant one thing first: gathering.Before gifts, before décor, before even sitting down to eat — there’s the kitchen. The sounds, the smells, the...

6 Easy Habits to Transform Your Skin Before 2026

Before 2026 hits, here’s how to care for your skin, the simple, effective way. Healthy skin isn’t about complicated routines or chasing every trending product. Often, the smallest habits have...

Your Favorite Lip Balm Might Be Making Your Lips Worse

If your lips always seem dry no matter how often you reapply balm, you’re not alone. The culprit might actually be what’s inside your lip balm. Many popular balms contain...

Why Fewer Products Can Mean Healthier Skin

In a world overflowing with 10-step routines and overflowing vanities, it’s easy to forget that your skin doesn’t need more; it needs better. Your skin barrier does the heavy lifting:...