This Black History Month, we want to celebrate the progress that the beauty industry has made—and keep the momentum going.
We started to see a shift after the Black Lives Matter movement made headlines in the summer of 2020, when many industries took a step back to reevaluate, and ultimately realize that their existing strategies were not diverse or inclusive.
Fast-forward 18 months and so many spectacular BIPOC founded brands are finally getting the attention and recognition they deserve for their incredible stories, amazing founders, and most importantly, the marvelous products they have created for customers around the globe.
We are celebrating this progress as well as our own because Karité turns 5-years-old this month! From the start, our goal has been to provide hydrating body-care products that harness the power of unrefined shea butter from our homeland of Ghana—and also to build a legacy.
Women empowerment is everything to us. (Case in point: Our #SheaForSoles charitable initiative.) We want to show Black girls and women across the globe that they, too, can break barriers in industries where we are under-represented. This is what keeps us going.
We give our heart-felt thanks to all of you who have supported Karité over the past 5 years. Our only ask of you is to continue to invest in Black-owned businesses, simply by shopping Black-owned brands. This is the only path to a more equitable future for BIPOC. Let’s collectively close the racial equity gap in this industry.
The small steps add up to make all the difference.
—Abena, Naana and Akua